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Orlay Ventures Branding

What a joy it was to work with the founders of Orlay Ventures, a new company creating growth opportunities through innovative technology and proprietary IP for entrepreneurs. They are truly inspiring, fearless women who are taking the tech world by storm.

The word “orlay” means “fate/destiny.” The Orlay Ventures logo mark was inspired by the concept of an “aha moment” – the moment when an entrepreneur realizes their idea’s full potential, and their ability to execute it. Entrepreneurs are motivated from their cores – and they shine that light wherever they go. This abstract “O” shape represents how just one drop of “aha moment” can radiate out, creating an infinite chain of effects that shapes your future.

“Kate is a phenomenal designer and it was fantastic to work with her. Everything about the process flowed smoothly and I recommend her highly. We’ve already worked with her again and look forward to doing so in the future as well.”

“Kate explained the process and worked with my partner and me to ensure that we were happy every step of the way. She provided her expertise to help guide decisions and ultimately created an amazing logo that speaks to the vision of the company. I strongly recommend Kate, her professionalism, creativity, and knowledge are exceptional.”

A comprehensive Brand Guide ensures that the design remains timeless and consistent.

I also helped them apply their new brand to stationery and a Powerpoint template design. Can’t forget about social media, as well!

After establishing their brand, the owners of Orlay Ventures got quickly to work on their first product prototype – called “Parachute.” The product helps entrepreneurs and business owners “test” their new ideas to ensure viability before they take any major risks. Orlay needed a graphic to help promote the prototype to potential investors – I suggested custom illustration, naturally. With illustration, you can tell a story. You can control the message through color, atmosphere, line work, and other elements – all while reinforcing your brand.

Here, the parachuter is flying high, carrying their idea. Their body language is active, controlling their path (not just floating around wherever the parachute takes them). At the end of the prototype, the character has landed safely on the ground, with their idea intact.

I was excited to take Orlay’s full color palette for a run. The bright colors really bring home the optimistic feel, and the glow from the “idea” briefcase mimics that entrepreneurial spirit.

We also created some simpler, more iconographic images to go along with the questions asked inside their prototype.

Growing Ideas

This eco-friendly soil business has grown from a small hobby to a full blown business, and needed a full brand to take it to the next level. I created this logo for her years ago, but the brand took on new life in 2020 when her business surged due to the increase of at-home gardening, and more targeted marketing efforts.

The brand represents these important qualities:

Natural – All natural ingredients you can feel good about using
Sustainable – Only the best sustainable, upcycled, recycled ingredients for the planet
Premium – The most high quality soil you can buy for your plants, hands down
Vibrant – Full of life, colorful, to represent happy, growing plants
Handmade – The soil is lovingly hand mixed, in small batches, with a lot of care
Balanced – The stability of the logo and label designs communicate reliability and trustworthiness

Perhaps the most important part of physical product marketing is its packaging – Growing Ideas soils are no exception! When her business started to take on real momentum, she needed something more special that stood out from the crowd in 2020. Since she has so many specialized blends of soil, I knew we could have some fun with color to differentiate them. I also wanted to ensure that “homemade” feeling never left her brand – after all, the soils are lovingly hand mixed in her home. The custom drawings for each label are hand-drawn in pencil, with the pops of color added digitally. I was also inspired by her new greenhouse obsession – the geometric lines creating the structure of the label are reminiscent of the shape of a greenhouse. 

The original drawings from the label designs were given to her, and she’s able to sell prints of them in her shop as another added benefit. Now, if someone buys a bag of soil, they also have the option of adding a piece of art to their cart.

I also had the pleasure of taking some photos for her social media, mainly Instagram. These photos of her labels, intermixed with custom-designed quote blocks, carries her brand throughout the different social media platforms. 

Learn more about her sustainable, eco-friendly, cruelty-free soil at

“The packaging is amazing! So gorgeous… I will be ordering more that is for sure!”

Growing Ideas customer Etsy review