What a joy it was to work with the founders of Orlay Ventures, a new company creating growth opportunities through innovative technology and proprietary IP for entrepreneurs. They are truly inspiring, fearless women who are taking the tech world by storm.
The word “orlay” means “fate/destiny.” The Orlay Ventures logo mark was inspired by the concept of an “aha moment” – the moment when an entrepreneur realizes their idea’s full potential, and their ability to execute it. Entrepreneurs are motivated from their cores – and they shine that light wherever they go. This abstract “O” shape represents how just one drop of “aha moment” can radiate out, creating an infinite chain of effects that shapes your future.
This was one of those logos where the ideas were pouring out left and right – these clients had no shortage of inspiration for me, and great ideas. Part of the process was exploring a multitude of sketches and color schemes – ultimately, the result is what you see here.
“Kate is a phenomenal designer and it was fantastic to work with her. Everything about the process flowed smoothly and I recommend her highly. We’ve already worked with her again and look forward to doing so in the future as well.”
“Kate explained the process and worked with my partner and me to ensure that we were happy every step of the way. She provided her expertise to help guide decisions and ultimately created an amazing logo that speaks to the vision of the company. I strongly recommend Kate, her professionalism, creativity, and knowledge are exceptional.”
A comprehensive Brand Guide ensures that the design remains timeless and consistent.
I also helped them apply their new brand to stationery and a Powerpoint template design. Can’t forget about social media, as well!
After establishing their brand, the owners of Orlay Ventures got quickly to work on their first product prototype – called “Parachute.” The product helps entrepreneurs and business owners “test” their new ideas to ensure viability before they take any major risks. Orlay needed a graphic to help promote the prototype to potential investors – I suggested custom illustration, naturally. With illustration, you can tell a story. You can control the message through color, atmosphere, line work, and other elements – all while reinforcing your brand.
Here, the parachuter is flying high, carrying their idea. Their body language is active, controlling their path (not just floating around wherever the parachute takes them). At the end of the prototype, the character has landed safely on the ground, with their idea intact.
I was excited to take Orlay’s full color palette for a run. The bright colors really bring home the optimistic feel, and the glow from the “idea” briefcase mimics that entrepreneurial spirit.
We also created some simpler, more iconographic images to go along with the questions asked inside their prototype.