While amaro has earned its reputation as a classic traditional European drink, it has also recently had a resurgence among American alcohol enthusiasts. The creators of Akonwara Amaro, a group of young professionals native to New York, knew it was important to emphasize the local botanicals infused within as the point of difference.
The aesthetic is woodsy, naturalist, and distinctly American, setting it apart from others in its category while staying true to its classic, historic roots.
2019 Merit Award Winner / Packaging HOW International Design Awards
This illustrated alphabet started as a personal passion project. Combining my love for typography, illustration, and animals was a no-brainer!
As I was creating the artwork, I dreamed of the day I would turn them into a children’s book – Animals from A to Z. With each animal featured, there are several fun facts, each with a small illustration of their own!
It’s also been a dream of mine to use the book to raise money for animal welfare. I donated 100% of profits from the kickstarter launch to The Humane League, a global nonprofit working to end the abuse of farmed animals – the most abused animals in the world.
This eco-friendly soil business has grown from a small hobby to a full blown business, and needed a full brand to take it to the next level. I created this logo for her years ago, but the brand took on new life in 2020 when her business surged due to the increase of at-home gardening, and more targeted marketing efforts.
The brand represents these important qualities:
Natural – All natural ingredients you can feel good about using Sustainable – Only the best sustainable, upcycled, recycled ingredients for the planet Premium – The most high quality soil you can buy for your plants, hands down Vibrant – Full of life, colorful, to represent happy, growing plants Handmade – The soil is lovingly hand mixed, in small batches, with a lot of care Balanced – The stability of the logo and label designs communicate reliability and trustworthiness
Perhaps the most important part of physical product marketing is its packaging – Growing Ideas soils are no exception! When her business started to take on real momentum, she needed something more special that stood out from the crowd in 2020. Since she has so many specialized blends of soil, I knew we could have some fun with color to differentiate them. I also wanted to ensure that “homemade” feeling never left her brand – after all, the soils are lovingly hand mixed in her home. The custom drawings for each label are hand-drawn in pencil, with the pops of color added digitally. I was also inspired by her new greenhouse obsession – the geometric lines creating the structure of the label are reminiscent of the shape of a greenhouse.
The original drawings from the label designs were given to her, and she’s able to sell prints of them in her shop as another added benefit. Now, if someone buys a bag of soil, they also have the option of adding a piece of art to their cart.
I also had the pleasure of taking some photos for her social media, mainly Instagram. These photos of her labels, intermixed with custom-designed quote blocks, carries her brand throughout the different social media platforms.
Art Deco wedding invitation suite for a fabulous couple! (Real names changed for anonymity)
This luxurious suite includes custom envelopes, wedding invitation with gold foil stamping, a Nigerian engagement party invitation, and thank you cards.
The engagement party invite was my favorite – how often do you get the chance to illustrate traditional Nigerian clothing in an Art Deco style? ✨ It’s also a joy to work with clients that let you take the reins and get creative!
How do you communicate a message about cell phones and privacy without scaring people? That was the challenge with this special edition public service poster. Since location privacy is such an inherently creepy subject, it was necessary to use a subject that was approachable, and even cute. The concept is something everyone can understand at a glance: this poor chameleon is trying to camouflage, but his location settings are on, calling him out obviously and brightly. (Fun fact: the coordinates above his head indicate he’s in Madagascar!)
This piece was recognized in the Baltimore ADDY awards, and even went on to win Gold at the next District Two ADDY awards which includes work from five states in Mid-Atlantic US
2016 Gold ADDY / Single Illustration American Advertising Awards, District Two (DA, MD, NJ, NY, PA)
2016 Silver ADDY / Single Illustration American Advertising Awards, Baltimore Chapter
Part of my #florafaunafun series on Instagram, where I randomly draw one animal and one plant and combine them into a cohesive piece! This random draw resulted in a Russian Blue Cat and Spirea flowers.
This keepsake gift, given to 11P clients from the 2015 year, commemorates a donation to the Make A Wish Foundation in their name. The many illustrative, hand lettered, custom-made parts come together to create an elegant, richly detailed piece. The outer wrapping features real wishes that have been granted by the Foundation – custom written and doodled by employees, friends, and family. Inside the box, you’re immediately met with sparkle and shine: the custom foiling, white ink on sparkly blue paper, and celestial designs feel like the night sky. The custom-poured candle (orange & chili pepper scented) acts as a centerpiece, with whimsical illustrations of children’s wishes along the band. The three wicks of the candle represent Strength, Hope, and Joy. When lit, it also offers a surprise: As the candle melts down, the light reveals hidden constellations inside the figures.
2016 Gold ADDY / (3) Illustration Series, Specialty Advertising, and Single Medium Campaign American Advertising Awards, Baltimore Chapter Eleven Peppers Studios
2016 Merit Award Winner HOW Promotion and Marketing Design Eleven Peppers Studios