Eleven Peppers Studios
So, if you’ve heard me speak about design before, you know I’ll always say that I adore working with people who are passionate about what they do – no matter what that may be. I’m thrilled to say this was one of those experiences. BESPIN is a groundbreaking program that allows Air Force developers to train with commercial developers and hone/strengthen their skills. So not only are they masters of their language (code), but they are also massive Star Wars fans, if you couldn’t tell by the name of their program. They’ve got “passion” written all over them! I couldn’t wait to get my hands on this project with my teammates.
The 11P team got going on this project with vigor. We conducted a lot of research into the Star Wars universe, its symbolism, and its visual “language.” Combining this with the concept of education, partnership, and Air Force, we created dozens of sketches that resulted in the final logo you see below. The mark nods to the Jedi Order seal with its symmetry, round shape, and wings in flight – also nodding at the Air Force. The eagle head incorporates strong patriotism, including the military element of this program. Finally, we incorporated some yin yang symbolism to represent the light and dark sides, as well as equal collaboration and partnership.
As far as color, purple has always symbolized “joint” within the military – combining the Army green, Air Force blue, Marine red, and Navy blue. Incorporating purple was vital to the brand. For depth, we also included a bright blue which adds a modern, tech feel.
This brand has the power to stand out within the commercial world of tech logos, shines brightly among more traditional military seals, and truly represents this program’s mission.
2021 Commuincator Awards
Corporate Identity – Logo – Government
