Vegan Hacktivists is a community of animal advocates working to spread compassion through their innovative, creative projects. As the organization has grown, they realized that in order to recruit more volunteer talent to join their community, they need a brand that can convey their effectiveness, creativity, approachable attitude, and professionalism. A true brand will help represent them as the organization they are: one with over 100 volunteers that have worked with some of the largest animal rights organizations in the world!
In the end, the brand we established hits all these markers:
- Animal-focused – to communicate mission (making a real impact for the animals)
- Strong, bold, stable – to build respect (top of the field – best of the best)
- Cool, friendly, welcoming – to invite talent (be a part of a team)
See the detailed brand guide here!
Specialized team icons & associated colors
Pixellated typographic taglines
Selection of social media post designs
See the live site at veganhacktivists.org!
Animated animal gifs are sprinkled throughout the site!