Vegan Linguists is a free service that translates vegan-friendly content to help make veganism more accessible worldwide! It is a project created by the Vegan Hacktivists.
LOGO & BRANDING
The logo combines a cow’s face with two communicating speech bubbles using negative space. The color scheme is warm, meant to evoke the feeling of a cafe or library where people would gather.
Two versions of the logo were needed to allow the cow’s spots to remain the same on light and dark backgrounds
ILLUSTRATION
A custom illustration was created to give the project life, depth, and attract content creators and translators. In the illustration, each animal is speaking a different “language” represented by a unique icon! These speech bubble shapes are repeated in patterns and other icons throughout the site and marketing materials.
WEBSITE
The branding was applied to the veganlinguists.org website!
The warm, tan tones are also easy on the eyes on the website, where users will be spending lots of time viewing paragraphs of text. The effect is cozy, comfortable, and rich with color and illustration.
