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Kate Rodman

Kate Rodman Design & Illustration

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Branding

Wood Duck Studios

Wood Duck Studios is a small independent woodworking shop that specializes in traditional woodworking techniques. The furniture and other pieces are made using hand tools and traditional, “old school” joinery, such as dovetails and tenons.

It was important that this logo truly represented these qualities. The art has been stylized in a way that’s inspired by traditional joinery – like pieces of wood assembled together. This creates a more geometric looking form, rather than an organic/natural looking duck – communicating “woodworking”, rather than “wildlife conservation” for example. The zig-zag lines in the logo are also reminiscent of dovetail joinery.

Thank you, Kate! It was a wonderful experience, working with you, and I am thrilled with how the logo turned out.

Mark, Wood Duck Studios

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